Since its inception in the global betting spectrum, 12BET India has established a rich heritage in the land of football with a persistent sequence of landmark deals. With over a decade of online gaming, and one of the most trusted brands in the industry, 12BET football sponsorship has spread to the biggest leagues in Europe, including collaborations with Premier League, La Liga, and EFL Championship legend clubs.
Full 12BET Football Sponsorship History
Sponsorships in shirt deals, in football teams betting collaborations, 12BET has engaged in footwear sponsorships of long-term partnerships with football clubs and teams which resonated with the values of performance, passion, and precision. This article tells the rich history of these alliances and how they have helped 12BET cement its status as a major player in the marketing of football in the international arena.
Historic Sponsorship Milestones in English Football

Since its start, 12BET has established a powerful reputation thanks to its high profile football sponsorship across major English clubs:
- Newcastle United (2011-12): Signed as the Official Betting Partner in their Premier League season.
- Birmingham City (2010-11): Joined as an Official Club Partner in the EFL Championship season.
- Wigan Athletic (2011-13): Three-year League One 12BET football sponsorship of the club as the Official Shirt Sponsor secured.
- Crystal Palace (2013): Officially became the Official Stadium Sponsor when in the Premier League.
- Coventry City (2014): One game front of shirt sponsor against Arsenal.
- Hull City (2014): Was an Official Front of Shirt Sponsor for the 12BET football sponsorship.
- Swansea City (2016): Became Official Betting Partner over an entire season.
- Arsenal (2016-18): A three-year, high-profile partnership as the Official Betting Partner.
- West Bromwich Albion (2017): Official Sleeving and Training Wear Partner.
- Wolverhampton Wanderers (2022): Collaborated with 12BET to reward their live in-play betting experience.
- Leicester City (2016, 2024/25): Backed the first non-Big Four club in its history following their title winning years in the Premier League.
A Brand Trusted Across the Football World
12BET football sponsorship has been all over the football map. We’re talking about everything from La Liga heavyweights to those Premier League teams fighting for survival. Remember back in 2009? Yeah, they slapped their name right across Sevilla’s shirts. Sevilla! Not exactly small potatoes – these guys are football royalty in Spain.
It’s not just about eyeballs for the 12BET football sponsorship, though. They’ve figured out how to turn all that exposure into trust and pull in more punters, tossing out special promos and exclusive campaigns you can only snag through the 12BET app or website. Basically, if you’re into betting, 12BET’s got their hooks in just about every corner of the beautiful game.
What Makes 12BET Football Sponsorship Stand Out?
12BET isn’t just adding its logo on a jersey and calling it a day. They’re actually dialing up the hype for fans. Every time they team up with a club, you get stuff like:
- 12BET sportsbook cranking up the action
- Sweet 12BET bonuses for newbies signing up (who doesn’t love a good deal?)
- Live betting popping off in the app during those heart-pounding matches.
- And, if you’re in India? Even more football content to obsess over.
Basically, 12BET football sponsorship isn’t just for show: they actually make things more fun for fans.
Final Words
12BET’s been hustling in the football scene for ages. We’re talking for more than a decade, rubbing elbows with giants. Or maybe you’re riding the Leicester City wave right now. Either way, they are stamping their name all over the pitch, everywhere you look.
Wanna get in on the fun? Join 12BET today! If you’re in India and brand new to this world, registration’s a breeze. Get signed up and see what all the fuss is about.

